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Asked by Microsoft in 2015 to join their ‘Creative Studios’ R&D team, Sher acted as an innovation engineer and designer for the tech giant, specialising in virtual reality and augmented reality technologies.. Having rejoined Bryden Wood in 2017 with the purpose of establishing a VR and AR development team, Elite says the move was a great opportunity.Board Director Phil Langley describes the XR + Interaction group’s focus, as being on game engine technology for virtual reality, augmented reality and web/mobile app development.

The aim, he says, is on creating and implementing ‘BIM driven workflows for VR and AR across Bryden Wood, as well as a number of highly innovative apps for both public and private sector clients.’.Sher has, in fact, led the team in the design of the two pioneering, web-based, open source configuration apps on which Jami Cresser-Brown is also working: the Innovate UK funded project for the rapid design of primary schools, as well as the design accelerator for systemised housing in London supported by the GLA.. ‘Elite contributes not just software engineering skills,’ says Langley, ‘but also a creative perspective on software development.Her approach and impact is apparent in each of the apps and tools that the team creates, and has led to the establishment of a unique capability within Bryden Wood.’.

In 2017 Sher was also invited by Conscious Cities (Conference No.2) to give a talk on the potential and possible implementation of VR technologies in the construction industry, which she says, ‘initialised a great discussion around the implementation of cutting-edge technologies and the AEC industry.’.

In 2018 she initiated a public industry event hosted by Bryden Wood in collaboration with Simply Rhino, highlighting Bryden Wood’s unique data analysis and VR work, developed by Sher’s team, which ultimately enables what she describes as a '“tailored” use of VR, mobile and desktop applications, and solves various common issues faced by the industry in dealing with model and data transfer between BIM and VR/mobile/desktop platforms.’.

Sher speaks about how much she values both the diversity of her team, as well as the openness and creativity of the Bryden Wood environment.For a prison design, that might mean that we need to understand how guards and social workers do their jobs.

For a pharmaceutical plant, it might mean we need a specialist in oral solid dose manufacturing, a quality representative and a health and safety specialist.. Based on this initial representation, we can start gathering the knowledge and data that is essential for developing a solution.We use this input to create a comprehensive and holistic model of the problem and the outline solution.

We call this process Chip Thinking®️.It allows us to generate outputs about its performance under different conditions..